To celebrate its 70th anniversary, the Eurovision Song Contest will feature a brand new logo.
The previously known logo has been used for more than 20 years, ever since 2004.
The launch of the new logo is meant to celebrate the heritage and rich history of the contest, reshaping the music scene, while putting the European culture in focus for 7 decades.
The new logo features the well-known and beloved heart, which is now beating louder than ever, and with much bolder colors.
Along with the new logo comes the Chameleon Heart, a standalone icon designed to be the emotional heart of the Eurovision Song Contest. This dynamic symbol has the unique ability to adapt, absorbing cultural influences, music, and movement. It can change its appearance to reflect the host nation’s identity, a performer’s individuality, or a particular theme, ensuring that the essence of Eurovision always radiates from its core.
Martin Green CBE, Director of the Eurovision Song Contest, commented:
“The Eurovision Song Contest has always been about evolution – musical, cultural, and creative. This refresh honours 70 amazing years while taking the brand forward to an exciting future. It’s bold, playful, and full of heart – just like the Contest itself. We’re so proud to unveil it to the world.
“Our new logo and look have been designed to make the ESC brand clearer on digital platforms, bring our family of projects all into one space, and protect the brand globally for EBU Members as the Contest continues to attract new audiences across the world.
“You’ll start to see more of our new brand identity as we head towards the Eurovision Song Contest 2026 and there’ll be more surprises, and details on all the activities celebrating 70 years of being United by Music, coming in the months ahead.”
What do you think about the new logo?
Do you prefer this one or the previous logo?
Eurovision 2026 will be held in Austria in May 2026.