The preparations for the next Eurovision Song Contest went up another level as the EBU has announced that the official sponsor for 2020 will be the professional haircare brand pioneer of oil-infused product “Moroccanoil”.
Moroccanoil signed with the EBU for a long-term partnership that will be valid for the next five years until 2024 contest.
Besides the cross over branding on every media, poster and roll-up of the show the Israeli brand will also have the chance to present their product in action and will provide 2020 contestants hairstyles for both the rehearsals and the live shows just as they did during 2019 shows in Tel-Aviv.
It is not the first time that a hairstyle product company sponsored the show, back in 2011 that was Schwarzkopf that sponsored the event held in Dusseldorf
Eurovision 2020 will take place in the Netherland next May in the city of Maastricht or Rotterdam. The EBU together with the Dutch broadcast partners NPO, NOS and AVROTROS will reveal the host city later this month on August 30th so stay tuned.