“Walk With Me”. Loreen Invites Us To A Journey Of Sounds In A New “Ellos” Campaign

Eurovision winner Loreen partners with the Swedish fashion brand “Ellos” and releases her new single “Walk With Me”.

“what I create, what I do, comes from within”

It has been two years since Loreen joined us on her “Ride” with her last album. now, the Swedish singer continues her journey, this time in front of the cameras as she represents “Ellos” modern women typecast. Loreen’s collaboration with the brand places her back in Morocco where she can reconnect with her Morrocan heritage.

In the campaign’s video “My Life, My Story” Loreen delivers a strong message of diversity and empowerment. Presenting her new art to her fans, she shared her excitement from the project saying: “I’m so very proud to announce my collaboration with Ellos – Made by Women. It’s been a very powerful experience to work with such fierce full female creators and support and present their collection and stand point. But also I’m very happy to have had the opportunity as female executive producer to give my take on their beautiful campaign song ‘Walk with me’ . This is a version that sheds light on diversity, the importance of empathy and our common ground – creativity and music.”

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In order to increase the campaign awareness, Loreen releases a cover version of Julia Jonas‘s “Walk With Me.” the new interpretation of the song sound completely different. “Walk With Me” was changed completely from a swing-pop tune into a dramatic electro build-up. the dark theme new production starts small and quite and evolves into new heights as layers of instruments add-up one by one. vocally Loreen serves in “Walk With Me” one of her best so far! it is rare to find a singer that delivers a text so convincingly. in the third part of the song, Loreen reaches a new peak when she silently crying the chorus. a cry so real and powerful but on the other hand so fragile. either-or, a cry that makes you wanna leave everything immediately and walk with her.

Loreen keeps surprising and also delivers a new super-chick look! we’ve seen the lady in so many different styles before, from a long back hair to a completely shaved-headed, but never so “over the top” as she is looking today. equipped with her new wet Blond Cara Haircut Loreen is leading the fierce woman in the front of the campaign. and thanks to the video Director Anders Grahn & House of Vision team the result is phenomenal!

Loreen tweeted that she spent many hours in the studio lately, recording new music. judging by this small taste we definitely walk with her and craving to hear how Loreen’s future will sound like.

Lyrics:

I’ll take you places you’ve never been
I’ll be waiting and I won’t settle
We see the walls coming down and we breathe in

And for a second there we slow it down
We bring along beauty
And we’ll seek the burnin’ breeze ahead of us

Will you walk with me? Yeah
You won’t imagine we’ve been there before
I’ll tell you where we’ll go

We’ve found the golden window here
The one where colours show
We’re running on the edge of things
No one can catch up now
There’s nothing else we need to feel

We’ll hear the sound of crackin’ ice
We’ll jump feet first on to the ground
And race it all the way till we’re leading

Will you walk with me? Yeah
You won’t imagine we’ve been there before
I’ll tell you where we’ll go

We’ve found the golden window here
The one where colours show
We’re running on the edge of things
No one can catch up now
There’s nothing else we need to feel
Nothing else we need to feel
Nothing else we need to feel
Nothing else we need to feel

We’ve found the golden window here
The one where colours show
We’re running on the edge of things
No one can catch up now
Well, you won’t ima…
You won’t imagine we’ve been there before
So, you don’t…
You won’t imagine we’ve been there before
There’s nothing else we need to feel
Nothing else we need to feel
Nothing else we need to feel
Nothing else we need to feel
Nothing else we need to feel