Iveta Mukuchyan Releases “Im Anush Hayastan” Music Video

Armenian queen Iveta Mukuchyan is back!

After releasing her new single “Im Anush Hayastan” two weeks ago, Iveta is finally dropped the song’s music video.

Iveta is well known for delivering magnificent music videos. last year, her “Journey of a Woman” videos such as “Margo” and “Rich Bitch“ stunned her fans worldwide. the same thing happened when she revealed her project “Armenia Girls.”


For her new video, Iveta teamed up with the famous director Arthur Manukyan. Manukyan is well remembered for directing Artsvik‘s entry for Eurovision 2017 “Fly with Me.”

The colorful video presents the singer and her girls celebrate their Armenian heritage on eight different sets. All unique styles and customs made by Iveta herself and her stylists Mary Stepanyan and, Narine Sahakyan.

“Im Anush Hayastan” (Eng: My Sweet Armenia) is Iveta’s modern interpretation of Xachatur Avetisyan’s “Iliknerov Par”. Iveta delivers once again a fun oriental beat that goes hand in hand with the Armenian traditional sound, and the result is, of course, perfect!

In 2016, Iveta Mukuchyan and her “LoveWave” stunned the Eurovision viewers. Her unforgettable performance on Stockholm’s stage placed her 7th in the final, scoring a total of 249 points.

“Im Anush Hayastan” is waiting for you together with all the latest releases on ESCBEAT October playlist





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I've started to follow Eurovision back in 1987 while I was only 4 years old. Ever since that night, Eurovision became my biggest passion. I created ESCBEAT to make sure that Eurovision music will stay forever and built the biggest Eurovision archive exist on streaming platforms

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