EBU reveals the concept behind Eurovision 2023 postcards.
What are Postcards?
The postcards are a short video (25-40 seconds) that are meant to introduce the artist and the participating country before each performance (both in semi-finals and in the final).
Over the years, each host country has chosen a different format for the postcards.
In 2019, Israel hosted the Eurovision Song Contest. The concept included a special dance by each performer that was filmed in one of the most beautiful views in Israel.
In 2021 and 2022, The Netherlands and Italy chose a different concept that was aligned with the Covid restrictions. This included green screens that allocate artists to different locations remotely.
Eurovision 2023 Postcards
This year, each postcard will feature 3 locations with visual similarities.
One of these 3 will be in the UK, the second in Ukraine, and the latter in the corresponding country. Once again putting unity in the main focus.
Some of the locations (in the UK and Ukraine) can be seen here:
Each postcard will feature music from compositions by Dmytro Shurov, a Ukrainian musician and composer.
The postcards will be produced by the 2 companies that won the tender: Windfall Films (the UK) and 23/32 Films (Ukraine).
Postcards will be created with cuttin-edge drone technology and 360-degree cameras that will devise a special experience for viewers. This will permit a sharp and smooth transition between 3 locations per postcard.
Austrian representatives will skate on the ice:
Dutch hopefuls Mia and Dion will skate around the streets of the Netherlands:
Alika from Estonia, will go up to the top of the Estonian TV tower:
Greek Victor Vernicos will show us some boxing elements while running up hills:
The Busker, from Malta, will drive down the streets of Malta using an old fashioned bus:
Croatian Let 3 members will be equipped with fishing rods, in view of the Mrtva canal (Rijeka, Croatia):
Rachel Ashdown, BBC Lead Commissioner for Eurovision 2023 said:
‘The creative concept for the Postcards is much anticipated by fans every year.
They are the perfect way to introduce each act to the combined 160 million people watching across the globe, and I can’t wait for audiences to see this year’s offering when they air in the Semi-Finals and Grand Final.
As well as the UK, Ukraine and participating countries being United by Music, viewers will be surprised to see what else unites us too.’
Sasha Cherniavskyi, executive producer for 23/32 Films, reacted:
‘We are pleased to participate in this project and to show that shooting of every difficulty level is still possible in Ukraine. This year’s Eurovision, despite not happening in Ukraine due to Russian aggression, will have our country in its heart.’
Don’t forget to visit our full guide to Eurovision 2023: Our Eurovision 2023 homepage