“United By Music” to Remain The Permanent Slogan For The Eurovision Song Contest

The EBU and the Swedish broadcaster SVT released an official statement: “United By Music” will be the slogan for Eurovision 2024 and the future editions.
The slogan has been first used for Eurovision 2023, led by the UK with the BBC.

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The slogans have been added to our Eurovision experience in 2002 (hosted by Estonia). Back then, the slogan was “A modern fairytale”.
The EBU and the hosting country kept on choosing a new slogan each year (except of 2009).
However, not it has been decided the recent slogan will become the permanent Eurovision slogan from now on.

Along history, the Eurovision Song Contest has always been there to promote value like unity, diversity, celebration and multi-culturally.
The contest builds community through long bridges between people, regardless attributes like nationality, gender, language and more.

Martin Österdahl, the Executive Supervisor of the Eurovision Song Contest, said:

“The Eurovision Song Contest is more than just a song competition; it’s a celebration of the power of music to bring people together. After over 20 years of using different slogans, and as we approach our 70th anniversary, we feel we have found one that truly encapsulates our brand..
By establishing a permanent slogan, we will have consistency in our message that music unites us all. It’s the perfect slogan to underline our values of inclusivity, equality, universality, and celebrating diversity through music.
As the popularity of the Eurovision Song Contest continues to grow around the world, we believe using the same slogan annually will help our brand become even stronger.”

Ebba Adielsson, the Swedish Executive producer for Eurovision 2024 commented:

“After Loreen’s win in Liverpool last spring, the whole machinery for the Eurovision Song Contest 2024 kicked into action and pretty soon the discussion about the slogan arose. We quickly realized that the great slogan chosen by the BBC says exactly what this competition is about, uniting in music, and we saw no reason to change something that sums up the foundation of the entire event so well. It’s great that the EBU has also decided that this is the slogan that will be used by all host broadcasters from now on. Right now, we are in the middle of the process of producing the artwork to match the slogan which will be revealed soon.”

Eurovision 2024 will be held in Malmö, Sweden.
The semi-finals will be held on the 7th and 9th of May 2024, and the grand final will be held on the 11h of May 2024