The BBC and the EBU have revealed the slogan and the logo for Eurovision 2023.
The new slogan reflects the unique value of unity that connects the United Kingdom, Ukraine and Liverpool as the host city.
The slogan reminds us all of the history of the contest and the reason why it was created: to unite Europe around positive values, communication and unified language of music
The logo is composed of the colors yellow, blue, pink and purple. Inspired by the Ukrainian and United Kingdom flags, the colours used are designed to reflect the joy and diversity of the contest.
The colourful ECG (electrocardiogram) effect creates a string of hearts which comes in different shapes, sizes and colors, in order to reflect the different types and responses for music.
The typeface used is called ‘Penny Lane’, inspired by the twentieth-century cast-iron signs displaying Liverpool street names and a nod to the city’s rich musical heritage.
The logo was created by a partnership between the UK‘s Superunion agency and the Ukrainian creative studio Starlight Creative.
Liverpool has already worn the colors of the logo and the meaning of the slogan
The new logo and slogan can already be seen all over Liverpool and will get a special dedication tonight, at the semi-final allocation draw!
Martin Green CBE, Managing Director, Eurovision Song Contest 2023, at the BBC had this to say:
The 2023 Eurovision Song Contest will be a truly special event and the creative look is a big part of creating that magic. This year’s identity sums up perfectly the amazing partnerships across the contest and more importantly the power of music to bring people together across the world.’
Superunion’s Executive Creative Director, Stuart Radford and Creative Director, Katherina Tudball said:
‘We are thrilled to create the 67th Eurovision Song Contest visual identity in partnership with Ukrainian agency, Starlight, and the BBC. For this year’s theme, United By Music, our solution was inspired by research showing that when experiencing live music together, human hearts synchronise to beat in unison. This insight led to the creative concept of 160 million hearts beating as one, an idea that captures the universal spirit of Eurovision.’
Olena Martynova, CEO, Starlight Creative comments:
Creativity and music both have the power to unite and inspire. We are so proud to be part of this creative concept for such an important musical event when, more than ever, we need to come together as a global community. For Starlight, it is an opportunity to represent Ukraine on an international stage, showcase our creative and musical ability, and create something that honours our strength and the power of unity’.
Don’t forget to visit our full guide to Eurovision 2023: Our Eurovision 2023 homepage
